Fool’s Gold Honey

Our team was tasked with naming and branding a new line of premium, private label honey for a local urban gardening boutique. Given the fractured and competitive packaged honey market on both a local and national level, we needed a top shelf name to differentiate and communicate excellence. After exploring more than 50 concepts, “Fool’s Gold” emerged as the ideal product name, striking a perfect balance between whimsical fun and elegant distinction.

My Role:
Naming

Design & Photography by Adam Dixon
Work produced while at Airtype