Village
Juice Co.

Most people know health-focused franchise Village Juice as a great place to get delicious smoothies and raw juice. After all, juice is in the name. The thing is, their restaurants actually offer much more. From burgers and sandwiches to bowls and brunch, their menu boasts a variety of dishes for any appetite.

So when Village Juice placed a full-page ad in the Food Issue of a local publication, the strategy hinged on emphasizing the restaurant’s offerings beyond juice. Paired with a photograph of a burger and bowl, the line “We Also Sell Juice” cleverly sends the message that VJC offers more than some may have thought.

My Role:
Copywriter

Layout Design by Santi Jaramillo
Work produced while at Airtype